Booked Retainers

Built for marketing agency owners

Cold email built to book your agency
30–50 sales calls a month

Done for you cold email for marketing agencies, so new clients stop depending on referrals.

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Month 2 is only paid after 5 qualified calls.

  • 3,000+

    opportunities generated for clients

  • 1,000+

    meetings booked

  • 4–5%

    average reply rate in 2026

From live campaign dashboards

  • 60.4K sent · 5.67% reply rate
  • 23.1K sent · 138 opportunities
  • 14.5K sent · 6.15% reply rate
  • 3,000 emails · 8 meetings in one week
  • 1.9K sent · 9.6% reply rate
  • 2.4K sent · 6.7% reply rate
  • 2.6K sent · 5.6% reply rate
  • 815 sent · 4.68% reply rate
The problem

You get leads for your clients every day. Who's getting clients for you?

Most small agencies grow on referrals. That works until it doesn't. One month you're turning work away, the next the pipeline is empty and you can't do anything to fill it.

Booked calls by month (illustration)

Growing on referrals

  • Feast or famine months you can't plan around
  • No lever to pull when a big client leaves
  • You take whoever shows up, not who you want

Booked calls by month (illustration)

Running an outbound system

  • A steady flow of sales calls every week
  • Volume you can turn up when you need it
  • Conversations with the exact clients you pick

Referrals decide your good months.
A system decides every month.

The system

How the system works

Three tracks run side by side: infrastructure, leads and offer. Once all three are working, we scale. You buy the domains and inboxes, we set up and run everything else.

01 Infrastructure

  1. Set up infrastructure

    Domains and inboxes you buy

  2. Warm up inboxes

    Before a single send

  3. Maintain deliverability

    Land in the inbox

02 Leads

  1. Define your ICP

    Who buys from you

  2. Build the list

    Scraped and enriched

  3. Qualify every lead

    Checked against your ICP

03 Offer

  1. Find pain points

    What they need fixed

  2. Test offers

    ABC

  3. Winning offer and copy

    Backed by replies

Scale the campaign

Target

30–50

Calls a month

Also handled: every reply answered and every positive one booked onto your calendar, plus a landing page for your offer and Loom video scripts.

Timeline

  1. Week 1

    Setup

    Kickoff, ICP and offer. You buy domains and inboxes, we set them up

  2. Weeks 1–3

    Warmup and build

    Inboxes warm while we build lists, copy and the landing page

  3. Week 4

    Launch

    First campaigns go live

  4. Weeks 5–8

    Optimize and book calls

    Replies come in, calls get booked, we tune what's working

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Results

Real numbers from real campaigns

Screenshots straight from the sending dashboards. Click any image to enlarge it.

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Case studies

What the system looks like in practice

Lex Media

80+ sales calls booked from 60.4K cold emails

Starting point

Lex Media wanted new business to come from a system they could rely on, not from whoever happened to get in touch. They had no outbound engine that could reach qualified prospects at volume while keeping deliverability healthy.

What we did

  • Infrastructure. Set up the sending domains and inboxes for high volume, then kept them landing in the inbox for the whole run.
  • Campaigns. Built the targeting, wrote the copy and launched the sequences.
  • Management. Ran every campaign day to day and kept tuning based on what the replies told us.
  • Booking. Handled the positive replies and turned them into calls on the calendar.
Lex Media campaign dashboard

  • 60.4K

    emails sent

  • 5.67%

    reply rate

  • 326

    positive replies

  • 80+

    calls booked

Not just 60,000 emails. One outbound system, built and run end to end, that turned cold outreach into 80+ sales conversations.

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The offer

Founding client pricing

Simple terms. You only pay for month 2 once the calls are on your calendar.

Upfront

$1,000

Covers setup and month 1: ICP and offer, lead lists, domain and inbox setup, warmup, copy, landing page, Loom scripts and launch.

Paid direct to the tools

Infrastructure

About $300–400 to start, then about $200–300 a month. You buy the domains, inboxes and tools directly, we set them up, and you own all of it.

Only after 5 qualified calls

Month 2: $1,000

Paid only after we deliver 5 qualified booked calls. If we haven't hit 5 by day 60, you pay nothing more and we keep working until we do.

Qualified call: a decision maker who fits your ICP and actually shows up.

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FAQ

Questions agency owners ask

Will cold email hurt my agency's domain or brand?

No. We send from separate domains bought only for outreach, never your main domain. Your website, client emails and sender reputation stay untouched.

Why does it take about 4 weeks to start?

New inboxes need about three weeks of warmup before they can send without landing in spam. We use that time to build your lists, copy and landing page, so everything is ready for launch in week 4.

What counts as a qualified call?

A decision maker who fits the ICP we agree on at kickoff and who actually shows up. No shows and poor fits don't count toward your 5.

Why is it this affordable?

You'd be a founding client. We're building case studies with a small group of agencies, so the price is low now and we carry the risk through the month 2 condition.

Do I own the infrastructure?

Yes. You buy the domains, inboxes and tools directly, and they belong to you. We just set them up and run them. If we stop working together, you keep all of it.

What do you need from me?

A kickoff call so we understand your offer and ideal client, and access to your calendar so we can book calls onto it. We handle the rest.

Build toward 30–50 sales calls a month

Book a call. We'll look at your offer, your ideal client and whether cold email is a fit for your agency.

Book a call

Month 2 is only paid after 5 qualified calls.